Golden Popcorn

Salty & Sweet Popcorn Packaging

Golden Popcorn came to us with a problem. They wanted to introduce an exciting new product to their existing range of Salted Popcorn and Sweet Popcorn. The new product was a mixed bag with both flavours (we thought this was very strange indeed until we tried it.....now it's our favourite!)

Turned out the task wasn't just as easy as we thought it was going to be. We wanted this packaging to leap from the supermarket shelves and straight into your trolley. However once we realised that that would require a lot of moving parts and springs and sensors,  we decided we would have to do it through the power of design alone!

We gave the client two options: one that nestled neatly with the two existing products in their range and which was exactly what they had asked for, and one that encapsulated what we thought their product could be but which didn't fit into the range. 

A debate then ensued in the studio about the aspirations behind what a product could be rather than what is expected of it!

Thank you to Lucy from http://www.goldenpopcorn.com for letting us do the best we can rather than just what is asked. We feel this is the best way to get the most from a creative team. Look out for the new Salty & Sweet popcorn arriving in your supermarket very soon.

 

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